In 2015, Sarah ‘Staud’ Staudinger and George Augusto co-founded the LA-based lifestyle brand STAUD upon the idea that fashion shouldn’t just empower women – it should be accessible, too. At the heart of STAUD is design. STAUD offers a classic collection to the modern woman who appreciates timeless design and quality.

    With an emphasis on originality and joy through the lens of elevated discovery, each season is a detailed narrative speaking to their worldwide aspirations. If fashion is a never-ending pursuit of style then STAUD is what happens after finding it!


    Prince + Broome

    About Us

    PRINCE + BROOME is a contemporary online boutique that originated in and draws inspiration from the vibrant neighborhood of SoHo, located in New York City.

    The aesthetic effortlessly blends classic and street chic styles while maintaining a strong focus on quality and sustainability.